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Control Number
117553
Library
Central library
Signature
ER 000527
Title
National brands and private labels in retailing [Edocument] : first international symposium NB and PL, Barcelona, June 2014
Author(s)
Gazquez-Abad, Juan Carlos...[et al.]
(editor)
Publisher
New York [etc.] :
Springer
, 2014
Description
190 pagina's : illustraties
Series
Springer Proceedings in Business and Economics
ISBN
9783319071947
Notes
Met lit. opg.
Subjects (Dut.)
MARKETING
;
KLEINHANDEL
;
PRODUCTMANAGEMENT
;
MERKARTIKELEN
;
ASSORTIMENT
;
PRODUCTSTRATEGIE
;
CONSUMENTENGEDRAG
;
KOOPGEDRAG
Subjects (Eng.)
RETAIL MARKETING
;
CONSUMER BEHAVIOUR
;
TRADEMARKS
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